OpenAI Unveils “Frontier” Enterprise AI Agent Platform

On February 5, OpenAI launched Frontier, a new platform designed to help businesses build and manage AI agents that work alongside human employees. The move marks a major push into the enterprise market as the company competes with Anthropic and Google for corporate customers.

The platform solves a common problem: AI agents often fail because they lack access to the right business context. Frontier connects databases, CRM tools, ticketing systems, and internal applications into a unified layer that agents can access and use effectively.

How It Works

Frontier treats AI agents like human employees, complete with onboarding, performance reviews, and feedback loops. Each agent gets its own identity with customizable permissions determining what data and systems it can access.

Workers create agents through a ChatGPT-like interface by describing tasks in plain language. The platform includes dashboards to track performance metrics and audit logs for every action. As agents work, they build memories from past interactions to improve over time.

Early Results and Customers

OpenAI has signed several Fortune 500 companies as initial customers, including Intuit, State Farm, Uber, Thermo Fisher Scientific, HP, and Oracle. The company shared results from pilot programs where a global investment firm freed up 90 percent more time for salespeople, while a manufacturer cut production optimization work from six weeks to one day.

The platform is currently available to these early adopters, with broader rollout planned for coming months. OpenAI hasn’t disclosed pricing details.

Heating Competition

The launch intensifies competition in enterprise AI. Anthropic recently introduced Claude Cowork with industry-specific plugins, while Salesforce offers its Agentforce platform. These moves have rattled investors in traditional software companies like Salesforce and ServiceNow.

Enterprise customers currently represent 40 percent of OpenAI’s business. CFO Sarah Friar aims to grow that to 50 percent, as the company holds 27 percent of the enterprise AI market according to Menlo Ventures.

A Strategic Shift

Frontier represents a philosophical change for OpenAI. When ChatGPT Enterprise launched in 2023, it focused on empowering human workers. Now the company offers agents designed to automate workflows with minimal human involvement, positioning Frontier as an operating system for the enterprise.