Kelley Blue Book Is Starting To Track What Media Uses For Pricing Cars

Kelley Blue Book, one of the most trusted names in automotive pricing, is starting to track what media uses for pricing cars. The move comes as part of a larger trend of brand transparency, which aims to give customers more information about the prices they are seeing for vehicles. This data will now be used to create trends and provide better insights into how customers are reacting to different price points. Kelley Blue Book hopes that this information will help them improve their services and make more informed decisions when purchasing a car. This is an important step forward for consumer protection and transparency; it gives consumers the ability to compare prices across different sources and understand why one price might be cheaper than another.

What is Kelley Blue Book?

Kelley Blue Book, the go-to source for automobile pricing and information, is starting to track what media uses for pricing cars. The popular resource released a report earlier this year that looks at how various online media platforms use the Kelley Blue Book Fair Market Value (FMV) as their pricing reference point.The study found that social media sites, in particular, are using FMV as their default pricing method for new and pre-owned vehicles. This is likely due to the fact that social media platforms are built around sharing content, which in turn helps users learn about new cars and make smarter purchasing decisions.However, while social media platforms may be benefiting from this trend, Kelley Blue Book cautioned that it could create some potential challenges down the line. For example, if FMV changes frequently or suddenly decreases on major social media platforms, this could lead to inaccurate price comparisons between those sites and Kelley Blue Book.

Overall, the study provides a valuable look into how different types of media use Kelley Blue Book data to price cars. It provides marketers with an understanding of how consumers interact with automotive content and provides car shoppers with more accurate information when making purchase decisions.