5 Outstanding Virtual Performers and Digital Influencers of 2025

From retail ambassadors to TikTok sensations and mysterious AI bands, 2025 has seen virtual performers and digital influencers capture the attention of millions around the world. These digital personalities span different formats and platforms but share one thing in common: real cultural impact in our increasingly digital entertainment landscape.

Lu do Magalu: Brazil’s Virtual Retail Queen

Instagram (8.4 million followers) | TikTok (7.3 million followers) | YouTube (2.8 million subscribers)

Created by Brazilian retailer Magazine Luiza, Lu do Magalu is one of the earliest and most successful virtual influencers. What began as a product-focused avatar evolved into a full digital personality that posts lifestyle content, reacts to trends, and participates in public conversations.

Lu’s significance lies in longevity and scale. Active for well over a decade, she has built a massive audience across platforms and demonstrated that virtual influencers can function as trusted, everyday presences—not just marketing experiments.

The Velvet Sundown: Music’s Most Controversial AI Band

YouTube (10,700 subscribers) | Spotify (184,200 monthly listeners)

The Velvet Sundown emerged in 2025 as a mysterious band whose music gained rapid traction on streaming platforms. Listeners were initially drawn in by its retro sound and polished aesthetic before realizing the project was largely AI-generated.

Its impact came less from chart placement and more from conversation. The Velvet Sundown became a reference point in debates about authorship, creativity, and whether audiences care how music is made—as long as it resonates.

Gawr Gura: The VTuber Who Conquered YouTube

YouTube (4.69 million subscribers) | TikTok (307,900 followers) | Instagram (128,000 followers)

Gawr Gura rose to prominence through livestreams that combined gaming, music, and direct audience interaction. As part of Hololive English, she reached millions of subscribers and became a defining figure of the VTuber boom.

Even after announcing her graduation from Hololive in 2025, her influence remains clear. Gura showed that virtual performers could sustain large, emotionally invested communities through live content—setting expectations for future digital entertainers.

Guggimon: Fashion Horror Meets Virtual Influence

TikTok (11.4 million followers, shared with Janky) | Instagram (1 million followers) | X/Twitter (10,800 followers)

Guggimon stands out by resisting easy classification. The character blends digital art, stylized self-presentation, and pop-culture commentary into a persona that feels more like an art project than a traditional influencer.

With a large following and frequent collaborations, Guggimon reflects a shift toward digital characters that don’t pretend to be human—but still feel expressive, opinionated, and culturally fluent.

Nobody Sausage: The Dancing Character That Conquered TikTok

TikTok (22.1 million followers) | Instagram (8 million followers) | YouTube (3.3 million subscribers)

Nobody Sausage became a viral phenomenon through short, surreal videos built around repetition, movement, and humor. With tens of millions of followers across platforms, the character proves that personality and timing matter more than realism.

Its success highlights how digital performers don’t need dialogue, backstory, or even a face to connect with audiences—just a recognizable presence and a strong sense of rhythm within internet culture.

What These Creators Represent

Together, these five figures show how broad the idea of a “virtual influencer” has become. They aren’t confined to one platform, genre, or business model. Some sell products, others release music, some stream live, and some exist purely as entertainment.

What unites them is credibility. Not because they’re human, but because audiences accept them as consistent, expressive entities within digital life. In 2025, virtual performers aren’t replacing human creators—but they’re clearly here to stay, shaping how influence and entertainment work online.